My portfolio

Welcome to My Marketing Playground 👋

Where data fuels creativity, and strategy turns engagement into ROI.

This is more than a highlight reel. It’s a curated look at over 12 years of lifecycle marketing, spanning email, SMS, and multi-channel campaigns designed to convert. Each project here represents an intentional connection: a message delivered with purpose, a journey carefully architected, and measurable results that move the needle.

I’m the kind of marketer who gets genuinely excited about a well-structured automation flow — the type that moves customers from first click to lasting loyalty. My edge? Blending technical execution with creative strategy to build experiences that perform, scale, and surprise.

And since we’re talking strengths, give me a second to geek out:

if (audience == "right" && time == "perfect" && channel == "ideal") {
  return "marketing_magic";
}

That’s my daily mindset — powered by platforms like Braze, Klaviyo, HubSpot, Salesforce, and Marketo. From the first welcome message to the perfectly timed email, SMS, push, or in-app notification, I design and deploy customer journeys that feel seamless, relevant, and performance-driven across every channel.

I don’t just speak strategy — I talk about code. With hands-on HTML and CSS skills, I build responsive emails that look great and load fast, across any device. Precision and performance go hand in hand.

Testing is second nature. I’m constantly iterating — using A/B testing, data trends, and behavioral insights to optimize what matters. When curiosity meets clean data and intentional execution, you don’t just learn — you act.

So take a look around. If you’re ready to elevate your lifecycle marketing with creative that performs and strategy that scales, let’s talk.

Let’s build something that drives results — and keeps customers coming back. 🎯📈✨

SKILLS

Platforms

HubSpot | Salesforce | Adobe Marketo Engage | Klaviyo | Braze | Attentive | Asana | Airtable | JIRA | Amplitude | Contentful | Confluence | Zapier | n8n

Coding

HTML | CSS | SQL | hubL | Parcel | Visual Studio Code | Liquid Scripting | AmpScript | Velocity Tokenization

Graphic Design & Analytics

Adobe Creative Suite | Figma | Google Analytics | Google Data Studio